140 Characters: A Style Guide for the Short Form
John Wiley & Sons, 24 sept. 2009 - 208 pages
Make the most of your messages on Twitter, Facebook, and other social networking sites
The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill.
In 140 Characters, Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands.
140 Characters is a much-needed guide to the kind of communication that can make or break a reputation online.
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A Brief Digression to Discuss
Say More with Less
Dont Become a Fable about
Say It Out Loud
Understand Your Audience
It Worked for Shakespeare
Search for Silence Volume
Apply Multiple Techniques
Meet 140 Characters
Teach the Machine
Give and You Shall Receive
Practice a Sequence