140 Characters: A Style Guide for the Short FormJohn Wiley & Sons, 24 sept. 2009 - 208 pages Make the most of your messages on Twitter, Facebook, and other social networking sites The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill. In 140 Characters, Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands.
140 Characters is a much-needed guide to the kind of communication that can make or break a reputation online. |
Table des matières
Chapter 10 | |
Part | |
Describe A Brief Digression to Discuss Journalism Is Warranted | |
Chapter 3 | |
Part Two VALUE | |
Reach Understand Your Audience | |
Invention | |
Part Three MASTER | |
Tame Apply Multiple Techniques Toward the Same | |
Its | |
NeverStop Part Four EVOLVE | |
Filter Teach the Machine to Think Ahead | |
Chapter 16 Imitate There Is Nothing Original Except in Arrangement | |
Part Five ACCELERATE | |
Chapter 6Repeat It Worked forShakespeare | |
DialSearch for Silence Volumeand Frequency | |
Fragment Do It Smaller | |