The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
John Wiley & Sons, 17 mars 2020 - 608 pages
More than 100,000 entrepreneurs rely on this book.
The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?
The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you:
Avoid the 9 deadly sins that destroy startups' chances for success
Use the Customer Development method to bring your business idea to life
Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
Identify your customers and determine how to "get, keep and grow" customers profitably
Compute how you'll drive your startup to repeatable, scalable profits.
The Startup Owners Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
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Another key book in the Lean library. Author Steve Blank has created the Lean Launchpad Accelerator programs that have been adopted by universities and accelerators across the world. Blank's process ... Consulter l'avis complet
Table des matières
The Startup Owners Manual Site Map
Appendix A Checklists
Appendix B Glossary
A Simple Overview
About the Authors
Autres éditions - Tout afficher
The Startup Owner's Manual: The Step-by-step Guide for Building a ..., Volume 1
Steven Gary Blank,Bob Dorf
Aucun aperçu disponible - 2012
Expressions et termes fréquents
acquire acquisition activation building business model calls canvas cash channel Chapter company’s competitive consider consumer cost create Customer Development customer discovery customer validation deliver described detailed discussed e-mail early engage example executives existing Figure founders friends getting Goal grow hypotheses identified important industry influence initial interest it’s Keep least look measure meetings metrics move offer optimization Phase physical physical channel Pivot positioning possible potential presentation pricing problem programs purchase questions Reference Relationships revenue selling solution solve spend startup step Strategy success Tactics traffic understand Update users value proposition Viral vision web/mobile