The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
John Wiley & Sons, 17 mars 2020 - 608 pages
More than 100,000 entrepreneurs rely on this book.
The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?
The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you:
• Avoid the 9 deadly sins that destroy startups' chances for success
• Use the Customer Development method to bring your business idea to life
• Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
• Identify your customers and determine how to "get, keep and grow" customers profitably
• Compute how you'll drive your startup to repeatable, scalable profits.
The Startup Owners Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
Avis des internautes - Rédiger un commentaire
Les avis ne sont pas validés, mais Google recherche et supprime les faux contenus lorsqu'ils sont identifiés
LibraryThing ReviewAvis d'utilisateur - newtonco - LibraryThing
Another key book in the Lean library. Author Steve Blank has created the Lean Launchpad Accelerator programs that have been adopted by universities and accelerators across the world. Blank's process ... Consulter l'avis complet
Table des matières
The Customer Development Model
Autres éditions - Tout afficher
The Startup Owner's Manual: The Step-by-step Guide for Building a ..., Volume 1
Steven Gary Blank,Bob Dorf
Aucun aperçu disponible - 2012
Expressions et termes fréquents
A/B test activation App Stores blogs building business model canvas cash channel partners Channels Physical Chapter Company Positioning company’s competitive consumer cost create customer acquisition customer creation Customer Development process customer discovery customer feedback customer lifetime value Customer Segments customer validation demo e-mail earlyvangelists entrepreneurs example executives existing market Exit criteria Facebook Figure founders funnel Goal Google Grow Customers High Fidelity IMVU investors iteration Keep Customers landing page launch Low Fidelity MVP Loyalty programs Market Type Metrics that Matter multi-sided market offer Optimize Paid Media Pass/Fail tests identified Phase physical channel Pivot or Proceed pricing product development product features product positioning purchase Ready to Sell Reference revenue model sales channel Sales Roadmap scalable solution solve spend startup step Tactics Test Sell tests identified Checklist there’s Traffic Partners understand Update users value proposition viral marketing Web/Mobile Channel Webvan What’s YouTube