The Startup Owner's Manual: The Step-By-Step Guide for Building a Great CompanyJohn Wiley & Sons, 17 mars 2020 - 608 pages More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: Avoid the 9 deadly sins that destroy startups' chances for success Use the Customer Development method to bring your business idea to life Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Identify your customers and determine how to "get, keep and grow" customers profitably Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owners Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product. |
Table des matières
Getting Started | |
Deadly Sins of the New Product Introduction Model | |
List of Tables | |
The Path to the Epiphany The Customer Development Model | |
An Introduction to Customer Discovery | |
Product | |
Introduction to Customer Validation | |
Customer Validation Phase One Get Ready to Sell | |
2 | |
8 The landing page is where activation most often begins | |
10 Direct ebook Publishing Food Chain | |
Customer Validation Phase Two Get Out of the Building | |
Channels | |
Chapter 11 | |
Customer Discovery Phase One State Your Business Model | |
Customer Discovery Phase Two Get Out of the Building | |
Customer Discovery Phase Three Get Out of the Building | |
Customer Discovery Phase Four Verify the Business Model | |
Chapter 5 | |
Chapter 12 | |
The Startup Owners Manual Site | |
Glossary | |
Autres éditions - Tout afficher
The Startup Owner's Manual: The Step-by-step Guide for Building a ..., Volume 1 Steven Gary Blank,Bob Dorf Aucun aperçu disponible - 2012 |
Expressions et termes fréquents
activities AdWords App Stores blogs building business model canvas business model hypotheses business plan cash Channels Physical company’s competitive competitors consumer cost create customer acquisition Customer Development process customer discovery customer feedback customer relationships customer segments customer validation customer’s detailed e-mail E.piphany earlyvangelists entrepreneurs example execution existing market Facebook Figure founders friends goal Google IMVU investors Iridium iteration launch LinkedIn low fidelity Low Fidelity MVP Loyalty programs Market Type metrics minimum viable product multi-sided market optimization Pass/Fail tests percent Phase physical channel potential customers pricing problem or need product development product features programs purchase questions re-segmenting Reference retention revenue model sales channel sales roadmap scalable selling social networks solution spend step Strategy Tactics target there’s they’re understand Update user story users value proposition viral viral marketing vision Web/Mobile Channels web/mobile startups Webvan What’s you’ll you’re