140 characters : a style guide for the short form
Make the most of your messages on Twitter, Facebook, and other social networking sites. The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill. In 140 Characters, Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social medi
Style manuals
1 online resource (xxviii, 179 pages) : illustrations
9781118258002, 9780470588369, 9780470588383, 9780470588376, 9780470556139, 9781282306516, 9786612306518, 1118258002, 0470588365, 0470588381, 0470588373, 0470556137, 1282306510, 6612306513
768243548
Front Matter
Lead. Describe: A Brief Digression to Discuss Journalism is Warranted
Simplify: Say More with Less
Avoid: Don't Become a Fable about Too Much Information
Value. Voice: Say It Out Loud
Reach: Understand Your Audience
Repeat: It Worked for Shakespeare
Mention: Stamp Your Own Currency
Dial: Search for Silence, Volume, and Frequency
Link: Deduce the Nature of Short Messages
Word: Expose the Possibilities in Phraseology, Poetry, and Invention
Master. Tame: Apply Multiple Techniques Toward the Same End
Cultivate: Meet 140 Characters, Each with a Unique Story
Branch: Steady, Organic Growth is Most Manageable
Evolve. Filter: Teach the Machine to Think Ahead
Open: Give and You Shall Receive
Imitate: There is Nothing Original, Except in Arrangement
Iterate: Practice a Sequence of Tiny Adjustments
Accelerate. Increase Do More
Fragment Do It Smaller
Recommended Reading
Glossary
Index. Describe : a brief digression to discussion journalism is warranted
Simplify : say more with less
Avoid : don't become a fable about too much information
Voice : say it out loud
Reach : understand your audience
Repeat : it worked for Shakespeare
Mention : stamp your own currency
Dial : search for silence, volume, and frequency
Link : deduce the nature of short messages
Word : expose the possibilities in phraseology, poetry, and invention
Tame : apply multiple techniques toward the same end
Cultivate : meet 140 characters, each with a unique story
Branch : steady, organic growth is most manageable
Filter : teach the machine to think ahead
Open : give and you shall receive
Imitate : there is nothing original, except in arrangement
Iterate : practice a sequence of tiny adjustments
Increase : do more
Fragment : do is smaller
Includes index
English