E-mail marketing for dummies
E-mail seems like a terrific marketing tool - until you think about all that spam clogging up your own inbox. But of course YOUR message isn't spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective.
Print Book, English, [2007], c2008
Wiley John Wiley [distributor], Hoboken, N.J., Chichester, [2007], c2008
xviii, 336 pages : illustrations ; 24 cm.
9780470190876, 0470190876
1000514348
Getting started with e-mail marketing
Mapping out an e-mail marketing strategy
Constructing an effective marketing e-mail
Delivering and tracking your e-mails
The part of tens
Includes index