The startup owner's manual the step-by-step guide for building a great company
Steve Blank (Author), Bob Dorf (Author)
More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? #13; #13;The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, acknowledged catalyst of the "Lean Startup" movement, and tested and refined by him for more than a decade. #13; #13;This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: #13;- Avoid the 9 deadly sins that destroy startups' chances for success #13;- Use the Customer Development method to bring your business idea to life #13;- Incorporate the Business Model Canvas as the organizing principle for startup hypotheses #13;- Identify your customers and determine how to "get, keep and grow" customers profitably #13;- Compute how you'll drive your startup to repeatable, scalable profits.#13;#13
2 v.
9780984999309, 0984999302
1398101591
Getting started #13;1. The path to disaster : a startup is not a small version of a big company #13;2. The path to the epiphany : the customer development model #13; The customer development manifesto #13; #13;Step 1. Customer discovery #13;3. An introduction to customer discovery #13;4. Customer discovery, phase 1 : state your business model hypotheses #13;5. Customer discovery, phase 2 : "Get out of the building" to test the problem : "Do people care?" #13;6. Customer discovery, phase 3 : "Get out of the building" and test the product solution #13; #13;Step 2. Customer validation #13; 8. Introduction to customer validation #13; 9. Customer validation, phase 1 : "Get ready to sell" #13;10. Customer validation, phase 2 : "Get out of the building and sell" #13;11. Customer validation, phase 3 : Develop product and company positioning #13;12. Customer validation, phase 4 : The toughest question of all : Pivot or Proceed#13;#13